Over 45+ years in real estate as an agent and broker, I’ve watched the same costly mistake play out over and over again.

Not just with buyers and sellers… but with other real estate licensees.

Those patterns in human behavior have turned into one of my biggest advantages when it comes to pricing strategy and negotiations. They’ve helped my clients win — and avoid losing tens or even hundreds of thousands of dollars.

I work hard to stay brutally honest with myself and avoid the same traps most licensees fall into. As Vince Lombardi said:

“Perfection is not attainable, but if we chase perfection we can catch excellence.”

That’s the goal: excellence in how you price, how you negotiate, and how you protect your money.

The Most Dangerous Sentence in Real Estate

If you’ve ever heard a real estate licensee say:

“The average price is ____, so you should sell for or pay ____.”

You need to run.

Not walk.

Not hesitate.Run as fast and as far away as you can from that advice.

Because that lazy “average price” shortcut is one of the fastest ways to:

• Underprice your home and leave money on the table

• Overpay for a property and lock in an instant loss

• Misread the market and destroy your negotiating position

Why This Matters Right Now

Today’s market is not forgiving. One wrong move on price:

• Can cost you tens of thousands of dollars without you even realizing it

• Can make your listing sit, go stale, and get lowballed

• Can cause you to lose out on the home you really want because you wrote the wrong offer

And the worst part?

You won’t know you made a mistake until it’s too late.

Proof You Can See With Your Own Eyes

I’ve put together two charts that expose exactly why relying on “average price” is so dangerous.

Study these two charts carefully. By the way, the market is constantly changing. If you’d like a different area profiled and/or up to date metrics, contact me asap!

If you don’t immediately see the warning signs and what they mean for (and even if you do see “it”, let’s meet to strategize implementation of tactics to advance YOUR interests!)

• The price you choose to list your home at, or

• The price you decide to offer on a home you love,

then you are very likely on the verge of making an expensive mistake.

I’m not saying this to scare you.

I’m saying it because I see these mistakes almost daily.

Don’t Guess With Six-Figure Decisions

If you’re even thinking about:

• Listing your home

• Making an offer

• Or just trying to understand what your pricing strategy should be

Do not rely on “average price.”

And definitely don’t rely on someone who does.

Your Next Step (Before You Make a Move)

Before you:

• Set an asking price

• Write an offer

• Or believe any “average price” advice

Reach out to me.

Let me walk you through:

• What those charts actually reveal

• How smart pricing really works in this market

• And what strategy specifically fits your home or your offer

This isn’t a canned CMA or a generic opinion.

It’s 45+ years of real, in-the-trenches experience — working to protect your bottom line.

If you’re within 30–60 days of making a move, don’t wait.

Every day you rely on the wrong numbers, the risk goes up.

👉 Contact me before you price or offer — even if it’s just for a second opinion.
One conversation could be the difference between a rough lesson… and a great outcome. Use the “CONTACT US” tab at the top of the page, or my cell number you see in the bottom right, or use the blue calendly link at the bottom of this page